Fashion addicts, it’s time to kick off your heels and post up on the couch until you’ve gone numb. There are no more long weeks of waiting for Americas Next Top Model, Project Runway or Fashion Police, because our newest obsession has arrived. Made to Measure (M2M for short) by duo media firms WME/IMG debuted October 20, 2015 exclusively on Apple TV as the first premium digital fashion network.
That’s right. The M2M network will be home to a new world of fashion content, where the line-up is set to include innovative fashion series, films and documentaries. All content is sure to be original with insider news and live reports from fashion weeks from around the world
What can you flip to on M2M right this second? Besides the fashion staple documentaries like “Valentino: The Last Emperor” and “Who Are You, Polly Maggoo?” check out the new intimate one-on-one Tea at the Beatrice interviews with fashion insider guests like Gisele and Richard Prince. The Visionaries docu-series dives into the overlapping new world of design and technology, as well as Iconic that takes a look at fashion’s most prominent legends from Marcello Mastroianni to the House of Balenciaga.
Catch up on archival footage of the leading designer runway shows like Alexander Wang, Celine, Givenchy, Marc Jacobs, Rick Owens, Saint Laurent, and Tom Ford. And fresh new faced designers like Baja East, Adam Selman, Area, and Chris Gelinas on the networks creative new series MADE.
“There are so many incredible stories to tell in this industry.” said Mark Shapiro, WME/ IMG’s Chief Content Officer.
M2M will also feature a signature long-form documentary series called “M2M Films,” which will explore a wide-range of topics, from profiles of industry giants and classic contemporary brands. A juicy retelling depiction of the epic night in 1973 that pitted five top American designers against five of their French counterparts is the first film of the series “Battle of Versailles.”
Photo courtesy of Apple, Inc and Channel
Apple is trying to access the core of high fashion this season (pun intended) and more content expected from co-hosting the technology influenced 2016 Met Gala, the brand power united with WME/IMG Made To Measure is sure to bring in a successful and younger audience to the new network.
“I’d be pressed to tell you a better marketing partner.” said Shapiro.
While the M2M network is not the first in the attempt to influence the interest in all things fashion related, like the present FashionTV and Esquire Network, it will be the only network that has access to both IMG’s media position in archival runway shows and WME’s established entertainment industry clients.
“We’re excited to use our unique access across WME/IMG to give everyone who loves fashion the opportunity to explore the industry from the inside out.” said Shapiro.
While the network plans to showcase fashion from an authentic, modern and thought provoking variety of angles, some are wondering if the network will survive with only being available for broadcast on Apple TV devices through the end of 2015.
Though the network plans to expand its original content to additional media platforms in the beginning of 2016, it raises a few eyebrows for those that were looking forward to such an anticipated fashion launch this fall.
Time will tell, but we know the Apple does fall to far from the tree.
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE,
a freelance fashion writer, poet,
photographer and abstract visual content producer.
He holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University, where he wrote a weekly Opinion Column For
The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first of 25 Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University. And what an achievement that was, to be the first in his program to have graduated a full semester early. Bringing him to four degrees in a short five and a half years, nothing will stop him from bringing art to the eyes of many.
He has worked in the fashion industry for nearly a decade, from commercial retail management to corporate level ghost writing. Now - he the poet - T.J.D. takes his life public with the independent launch of the urban California lifestyle based fashion-art movement, iTEM MAGAZINE: A Platform For Rising Artists.