By Contributor Cierra Rich
Kendrick Lamar’s chart flowing album, “Damn”, can be heard in more than one way. Finally, in response to fan theories (and to our own speculations) Lamar confirms that his album can be listened to in the reverse order. It was intentionally designed to be played both front to back and back to front.
This reveals an entirely new aspect to the albums overall perspective; giving the same story with a different vibe. He states, "I think like a week after the album came out, the fans realized you can play the album backwards”. Some people even created their own playlists to play it from the last song to the first, because they saw the poetry hidden deep within the words.
Kendrick Lamar dipped a little into the topic about the art behind creating the music and accompanying videos, where his favorite word of inspirational choice was “contradiction”. Looking to his song Humble for instance, it's exactly that, a pure contradiction. He states he's the king of rap but at the same time raps about being humble. Damn shows the most authentic side of the artist; both counteracting and existing sides playing into Lamar's day to day life.
Lamar mentioned his vision for “Loyalty” was initially influenced by the great Bonnie and Clyde’s bank robing legacy. His Director Dave Mayors helped bring the recreation alive, by spinning the same story into one that needed the Kendrick finesse. With a modern take, the visual was jammed packed with street fashions of a ride or die couple that would get rich by the hustle or die trying in the process. But the words themselves, this track spoke on the expectations that come with relationships and all the loyalty-loyalty-loyalty attached to those sacred bonds.
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE,
a poet and freelance fashion writer, photographer and abstract visual content producer.
He holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University, where he wrote a weekly Opinion Column For
The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first of 25 Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University. And what an achievement that was, to be the first in his program to have graduated a full semester early. Bringing him to four degrees in a short five and a half years, nothing will stop him from bringing art to the eyes of many.
He has worked in the fashion industry for nearly a decade, from commercial retail management to corporate level ghost writing. Now - he the poet - T.J.D. takes his life public with the independent launch of the urban California lifestyle based fashion-art movement, iTEM MAGAZINE: A Platform For Rising Artists.