RED STREET BLK – IS THE GENDERLESS CROSSING POINT BETWEEN MEN’S AND WOMEN’S STREETWEAR; SPOTLIGHTING URBAN FASHIONS MADE FOR THE CITY SIDEWALK, WITH EMERGING TRENDS FOUND ACROSS THE GLOBAL CATWALK.
BY THE EDITOR
The time we live in, is undoubtedly transitioning into a complete digital take over; one where even our wallets are as easy as a swipe on our phones. It’s as if, even the idea of a physical credit card swipe is already diminishing. By default, instilling us with the very misguided instant gratification process of ‘spend to receive’. The physicality of the cards (while quickly becoming obsolete in nature), still serve as an overbearing reminder, that they are paradoxical keys to everything we should ever want, need, and desire; or so, that’s what they tell us anyways.
Maybe, some consumers will have ease with the evolutionary idea of digital banking, while others will have a harder time adapting to it. Others, may potentially even unknowingly, turn into addicts of sorts, just by a flick of their own finger. Does anybody have the number for Shopaholic's Anonymous?
These three brands not only paid notice to the historic landscape of what credit cards have always stood for, but also to the unique gratification process that is involved in their transactional process; the pleasure one receives from spending. But the labels also seem to reflect on, is the materialism that employees at the very root of all commercial fashion interests: praise people for their overconsumption and encourage them to keep spending. Thankfully, iTEM is a complete outliers in that aspect!
Ashish Fall/Winter 2018 Collection:
Starting with Ashish’s comical and yet, perverted take on credit card logos; there was a very conversation piece and story, that took place between each parody logo, and the many shopping bags the models carried at their side. One shirt read, “American Excess”, a typography similar to an American Express Credit Card, while another top, played on the Visa Credit Card with the words “Viva L’amore”. The third and most outrageously humorous black hoodie, spelling out the word, “Masturbate”, within the iconic yellow and red intersecting circles, resembling the Mastercard logo Venn diagram. Talk about, a perverted gratification.
Baja East had a very similar idea when it came to being inspired by credit cards. They took on both Visa and Mastercard esthics in their hats and tee shirts; one boasted “Pass”, and the other wrote, “Thriving”. But what the interesting topic here, is on the exact illusion of access that comes with having a credit card in your reach. Don't forget whatever borrowed money you spend still comes with a cost.
Baja East Fall/Winter 2018 Collection:
Alexander Wang, embroidered white credit card numbers on his monochromatic black driven collection of: leggings, sweatpants and hoodies. His take, also felt the most digitally driven. It was almost, as admirable as the concept of a “black card”, one that has no such user concept of a ‘spending limit’. Which was rather ironic, considering Wang seems to design without any limits, too. Suppose it’s rather fitting to put, “A. Wang Exp 00/00”, because I don’t see him losing his wallet, anytime either.
Alexander Wang Fall/Winter 2018 Collection:
ALL IMAGES COURTESY OF INDIGITAL.TV AND THE RESPECTIVE BRANDS.
Being that this credit card inspired trend, at large, is a conversation piece on consumer culture; I’ll go ahead and swipe right, this time.
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE,
a poet and freelance fashion writer, photographer and abstract visual content producer.
He holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University, where he wrote a weekly Opinion Column For
The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first of 25 Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University. And what an achievement that was, to be the first in his program to have graduated a full semester early. Bringing him to four degrees in a short five and a half years, nothing will stop him from bringing art to the eyes of many.
He has worked in the fashion industry for nearly a decade, from commercial retail management to corporate level ghost writing. Now - he the poet - T.J.D. takes his life public with the independent launch of the urban California lifestyle based fashion-art movement, iTEM MAGAZINE: A Platform For Rising Artists.