As a youthful label that captures a unisex direction, WHICHKIM designs took up a great portion of the back of the storefront. The pieces highlighted here were found in greys, blues and blacks which made the garments feel timeless in nature.
Some of the pieces had the WHICHKIM label largely embossed directly into sleeves and necklines – this made it look like as if it were done by silicone injection. Over all, the label had some casual, comfortable and sporty looks, perfect for students on the go. This is also a collection that fits in nicely with the short California rainy season and local year round coastal weather.
For now, the shop is strictly a platform for Academy designers to showcase their work.
As for the fall season selections, there are student designs from 11 different brands like 625 Lab, WHICHKIM, Ragnhild and Diana Garcia, just to name a popular few. The selected pieces on display are strategically curated by the Fashion Merchandising department and its students.
The price point of the store starts at just about $8.00 for basic tee shirts to about $400.00 for limited quantity wool coats. Because garments are so often limited, the size selection may vary from season to season.
I found this to be especially true, when I went to buy a school logo hoodie which was crafted in collaboration with Nike and there was only XXL sizes left in stock. While I was disappointed, I’ll be waiting for the arrival of the new Adidas school collaboration hoodie. I plan to use the 10 percent discount available to all academy students as well!
However, according to Flavia Silva, shop intern and Fashion Merchandising graduate student at the Academy, “If you don’t see your size in the particular brand Ragnhild, you can actually contact the brand to have a custom size made particularly for you.”
I wonder if other showcased designers will consider going in this similar direction. It might turn out to be a huge gain for both the customers and the designers themselves.
Photos courtesy of Editor
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE,
a freelance fashion writer, poet,
photographer and abstract visual content producer.
He holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University, where he wrote a weekly Opinion Column For
The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first of 25 Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University. And what an achievement that was, to be the first in his program to have graduated a full semester early. Bringing him to four degrees in a short five and a half years, nothing will stop him from bringing art to the eyes of many.
He has worked in the fashion industry for nearly a decade, from commercial retail management to corporate level ghost writing. Now - he the poet - T.J.D. takes his life public with the independent launch of the urban California lifestyle based fashion-art movement, iTEM MAGAZINE: A Platform For Rising Artists.