Taylor Swift’s news track, “Look What You Made Me Do”, just released onto streaming services this evening on August 24th, 2017 and is now available for preorder with 14 additional songs to complete the “reputation” album. With this new persona of Swift also comes the launch of Taylor Swift Tix powered by Ticketmaster Verified Fans, where fans can sign up and take part in a fan experience to be guaranteed a seat at a concert venue near them. Their priority shifts as they participate.
Screenshot Courtesy of Instagram
She may be starting a new way for fans to experience music with her user generated concept to drive fans to help promote, partake in and consume the music. But if we are talking about her first single (which we are) that on it’s own, fell rather short.
Her new pop reputation may be distinguishing her from her old self; the past country-gone-pop star Taylor Swift we all grew to know. But the initial sound that comes with its puts us in a headspace of just a couple years into the past, especially reminding us of the promotional soundtrack music from the hit MTV show “Awkward.” It almost sounds identical really, making this track somewhat unworthy of our plays. Not because it’s not good but because it doesn’t fit the tone of originality. So that’s a bit awkward.
The lyrics state, “I'm sorry, but the old Taylor can’t come to the phone right now… Why? Oh, cuz she’s dead!” For a moment there, she was starting to become kind of dead to the media during her social hiatus and bumpy few years of relationships. To the point where people are truly convinced that she was transported in a trunk; minus well be gone at the point where you have to be carried out in a wood box. Joking aside, we’re glad your alive Swift! And now she hits back with a slightly darker image, where her album cover captures the same feels of our first magazine (issue STATIC) with fancy gothic text and redundancy text overlays.
If you notice, there rests a line under the word “reputation”, distinctly between the letters ‘putati’ which separated comes to ‘put at i’. I have to say, I think this is by no accident. Any person who works in the field of graphics and design would most likely tell you the line addition wasn’t put there by accident; it has a purpose. As all good design does. Could she be sending subliminal messages? Probably. Hence, one eye being covered up by text (blinded by the media about how it largely thinks Taylor Swift should be and an eye that is unaffected wavering who she can be from within her). And by the mere fact that we are all responsible for our own reputations of character "put at I" wouldn't be too far off, now wood it? That is only my thoughts on the matter, but something worth thinking about if you haven’t yet.
With the track, maybe fans enjoy it, maybe they don’t. But it was a about time to see a new Taylor Swift in the eyes of many. I wonder where she will triumph and where she will fall short with the talent and fan power she now possesses after all these years of changes.
Reinvention of the self in the music world happens so often, as we all grow and mature from previous works. But honestly this song seemed more like a last minute statement instead of a declaration of dominance. Can she come back to reign over her feuding rivals? Can’t judge an entire body of work by the one tiny sliver of it, now can you?
The Lyric Video is Here:
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE,
a freelance fashion writer, poet,
photographer and abstract visual content producer.
He holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University, where he wrote a weekly Opinion Column For
The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first of 25 Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University. And what an achievement that was, to be the first in his program to have graduated a full semester early. Bringing him to four degrees in a short five and a half years, nothing will stop him from bringing art to the eyes of many.
He has worked in the fashion industry for nearly a decade, from commercial retail management to corporate level ghost writing. Now - he the poet - T.J.D. takes his life public with the independent launch of the urban California lifestyle based fashion-art movement, iTEM MAGAZINE: A Platform For Rising Artists.