In every London Fashion Week cycle, I find myself yawning throughout almost every commercial show. After all, I’m more inclined to cover streetwear brands in comparison to the traditional Euro fashion labels that are somewhat stuck inside themselves, by the very influences of their historic house culture. But every once in a while, there comes a designer that simply surprises the hell out of me; both on their intuitive nature in understanding the dynamics of current worldwide street trends and in knowing so, reinforcing those inspirational fashions by their own brand’s message. Truly, there are some designers that really want to be heard lately and when they are, their voices span across the oceans.
For me, London hit me like a wave. And this wave was Natasha Zinko. The widely known influencer in the blogosphere - who made a statement this season by using soft color tones - continued to keep my focus throughout the presentation by every insta-worthy photo detail to follow on the catwalk. There were looks on looks to relate back to the ‘now feeling’ of what it means to be chic and comfortable.
BACKSTAGE IMAGES COURTESY OF LECLAIREUR
Undoubtedly, Zinko had her eye on much more than the prize and designed for a market dictated by social media. She translated urban styles for the like-hungry generation and more! Despite the glimmer of the jewels outlining the eyes and zippers that could reveal the chest at any moment, what made an impact above all else, were as follows:
First was the baggy pattern leather thigh-high boots that came in a range of colors, from bubble gum pink to licorice black. Indeed, the shoes looked yummy enough to bite into at any time of day. The second moment that I valued, was the tiny cubed clutches with side straps, which could easily be removed, if you wanted to carry it by the handle for a different appeal. But with the shows end, I continued to reminisce even days later about the Zinko staples, items that could definitely make itself into the hands of confident fashion woman everywhere; the sort of DIY constructed multi-waistline trousers that’s mixed solid grays and pinks with houndstooth plaids, layered upon one another to create an upward illusion on the hips.
RUNWAY IMAGES COURTESY OF KIM WESTON-ARNOLD
Keeping that in mind: whether your a bold office girl on a night out or becoming the next multi-faceted influencer of our time, just don’t forget to surprise everybody in how you wear these selections. Because you can count on the fact that Zinko will be watching! And so will everyone else, with heavy hitters like these. Guess it’s time to get ready for your next knock-out #OOTD post, ladies.
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE,
a freelance fashion writer, poet,
photographer and abstract visual content producer.
He holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University, where he wrote a weekly Opinion Column For
The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first of 25 Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University. And what an achievement that was, to be the first in his program to have graduated a full semester early. Bringing him to four degrees in a short five and a half years, nothing will stop him from bringing art to the eyes of many.
He has worked in the fashion industry for nearly a decade, from commercial retail management to corporate level ghost writing. Now - he the poet - T.J.D. takes his life public with the independent launch of the urban California lifestyle based fashion-art movement, iTEM MAGAZINE: A Platform For Rising Artists.