Students from the Fashion Journalism programs and writing courses welcomed two young talented graduates from Emerson College, Katie Hillenbrand and James Emmerman to discuss with students their own career experiences and recommendations for those planning to succeed in the fashion industry.
Jamie Emmerman (left) and Kate Hillenbrand (right). Photo by Bob Toy.
Katie Hillenbrand is a former Sony Pictures intern turned casting assistant for the pioneer in red carpet coverage, E! Fashion Police. Her colleague James Emmerman is currently a photography associate with Vanity Fair magazine and has worked for multiple publications like Slate, Pitchfork and Vice.
Hillenbrand and Emmerman don’t just value their friendship but share a valuable interest in how Instagram as a social media platform has intersected the industry since its creation.
“I used to think social media would merge with marketing, but now I see that’s not necessarily true because they’re two separate things.” said Hillenbrand. “Taking classes in social media is very valuable, because [the media’s] not going away.”
Emmerman, who takes photos for both Vanity Fair’s Instagram and print publication, explains that companies usually have completely separate teams in relationships to web and print media.
“You’re reaching people in multiple ways, so you have to find fresh ways to present that through multiple channels.” said Emmerman.
(It Girl Patricia Manfield During N.Y.F.W. Photo by James Emmerman from Vanity Fair.)
Particularly, it’s all about the experience of taking a photo for Emmerman. With the growing impact of social media he feels encouraged that people have more access to being a photographer and are able to experiment with his true passion.
“In my pictures I like to go for very raw and unexpected moments,” said Emmerman, “because I think that photography is one of the only art forms that can capture one moment that’s unique and abstract, that your eyes cannot.”
On the other side of the spectrum, Hillenbrand assists in collecting the necessary photos and information to make each episode of Fashion Police worth watching.
“I think because people are becoming so open to conventionally unattractive clothing it makes it harder to be like -is this ugly, or am I just looking at it with the wrong point of view?” said Hillenbrand.
With fashion playing such a large focus in award shows, people want to know what people are wearing in a timely manner. Hillenbrand could spend hours going through material during red carpet events. With a 24 hour turnaround time for Fashion Police, the E! team is in constant contact with PR representatives, marketing firms and the designers, to report the fashion they feature.
Photo Courtesy of Fashion Police
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE,
a freelance fashion writer, poet,
photographer and abstract visual content producer.
He holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University, where he wrote a weekly Opinion Column For
The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first of 25 Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University. And what an achievement that was, to be the first in his program to have graduated a full semester early. Bringing him to four degrees in a short five and a half years, nothing will stop him from bringing art to the eyes of many.
He has worked in the fashion industry for nearly a decade, from commercial retail management to corporate level ghost writing. Now - he the poet - T.J.D. takes his life public with the independent launch of the urban California lifestyle based fashion-art movement, iTEM MAGAZINE: A Platform For Rising Artists.