MAGIC RETURNS TO NYFW.
Back in early February – during the snowy drizzle of Men’s NYFW – I was given the opportunity to site front row at the inaugural China Day shows: the Li-Ning debut show, was the one that caught my attention. I was surrounded by the the likes of Insta-celebrities like Camera Dallas and countless international influencers, most that were sporting the current Li-Ning line.
But the chances are, the American market probably hasn’t heard much about the Chinese Designer Li-Ning, just yet. Although the namesake was founded nearly two decades ago by the Olympic gymnast, its mission over the years was to provide Chinese athletes with national brands to wear, as they took on the world stage during the Olympics.
IMAGES BY THE EDITOR, EXCLUSIVELY FOR ITEM MAGAZINE
The unisex sportswear collection made a mark on the international circuit for Fall/Winter 18, by unveiling designs that complement the principles of Taoism, commonly known as Wu Dao. As we look at China through Li-Ning’s futuristic fashion lens, we would find silhouettes boasting American street cuts and classic Chinese detailing; a set color palette of red, white, black and gold. Just as in alchemy premises of hues and ideals, there was surely a “tension between past and future, man and nature”, as the designer would simply phrase it.
Beyond the chunky fits, the accompanying dad-shoe trend and long puffer coats, the expression of Li-Ning seemed to feel a little like magic this season.
WATCH THE FRONT-ROW RUNWAY FINALE BY THE EDITOR, EXCLUSIVELY FOR ITEM MAGAZINE:
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE. His primary goal as a Fashion Creative, is to document fashion history in the streetwear and art sector.
From the lens of an abstract visual content producer, he holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University; where he wrote a weekly Opinion Column for The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University – And what an achievement that was, to be the first in his program to have graduated a full semester early – Bringing him to four design oriented degrees in a short five and a half years, nothing will stop him from bringing art of the few, to the eyes of many.
He has worked in the fashion industry for just over a decade, from commercial retail visual management to corporate level ghost writing and consulting. Now, in this exact moment, T.J.D. takes his life public with the independent urban California lifestyle based fashion movement, iTEM MAGAZINE: A Platform For Rising Artists.