AN EXCLUSIVE WEEKLY COLUMN BY ITEM MAGAZINE, OFFERING AN ARRAY OF NEWLY SELECTED UNDERGROUND & MAINSTREAM MUSIC, TO BRING MUSE TO YOUR MONDAYS!
BY CONTRIBUTOR TRE FLOREZ
Loyal - ODESZA
When it comes to Grammy-nominated artists, Odesza is not your typical musical duo. On Wednesday, September 12th, Apple, announced their newest iPhone and watch models, and used Odesza’s new track in their promotional videos leading up to the drop date (of which, the artist’s name remained unnamed until then). During the same time of the release, Odesza performed live on Zane Lowe’s Apple Music + Beats by Dre radio show, Beats 1, and officially premiered their newest single: Loyal.
The title may just be a subtle nod to their loyal fans, as they have played the song live for many years, without actually releasing it. Having seen them perform a total of four times, I knew immediately what the song would sound like before I even pressed play. And as one of their long standing fans, I was more than thrilled to add this one the #MUZEMONDAZE catalog.
Loyal is a dark song for Odesza, whose previous repertoire of music includes light, colorful, and positive songs, that are centralized with uplifting riffs and lyrics. With a signature drum line and deep brass instruments, this song gives off a somewhat ominous nature. The album art is fittingly dark; with a warm red as the main color and a silhouetted man by contrast. The art work is surely in line with their most recent vibe; the blue-green deep space look.
The single marks their first release since the two-time Grammy nominated album – A Moment Apart – that was released last September, 2017. While admittedly, it is uncertain if they will be releasing additional singles or even an album by the end of this year, Odesza provides something to be jazzed about, irregardless.
Mariners Apartment Complex - Lana Del Rey
Lana Del Rey continues to grow musically and in subject matter. Her new single, Mariners Apartment Complex, is an enjoyable yet simple song; mostly vocals, some soft acoustic guitar and piano found throughout. The single is the first of a new Lana era. The track was co-written by herself, and Bleachers lead singer and Grammy winner Jack Antonoff (who’s co-writing and producing resume is quite extensive). The lyrics tell a story about Lana, essentially being a ride-or-die for her man; she’s here to help him and he needs to be more wiling to open up to her undying love. With a shirt that reads “Venice Bitch” to complement her subtle words and California heartthrob personality, Lana’s not taking any Prisoners in this new generation.
And who I've been is with you on these beaches
The chorus ends with “I’m your man”, insinuating that she doesn’t mind being his best friend. While the lyrics appear to have a softer tone (at least for an artist built up by sugar baby beats and emotional rhymes), Mariners Apartment Complex seems as genuine as her previous records before. Could we be expecting a more Indy driven album when it is released?
It appears that Lana’s new look is a very toned down; the jeans and t-shirt wearing – almost normal girl – that always seems to intrigue fans. Far from her debut look in 2011, which was more of a '1970’s housewife' with a fun secret, she appears to be starting this new era much more self-realized and relaxed. While there’s been no talk of an album release date yet, she has also released a second single titled, “Venice Bitch”, to match her new fashion statement.
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE. His primary goal as a Fashion Creative, is to document fashion history in the streetwear and art sector.
From the lens of an abstract visual content producer, he holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University; where he wrote a weekly Opinion Column for The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University – And what an achievement that was, to be the first in his program to have graduated a full semester early – Bringing him to four design oriented degrees in a short five and a half years, nothing will stop him from bringing art of the few, to the eyes of many.
He has worked in the fashion industry for just over a decade, from commercial retail visual management to corporate level ghost writing and consulting. Now, in this exact moment, T.J.D. takes his life public with the independent urban California lifestyle based fashion movement, iTEM MAGAZINE: A Platform For Rising Artists.