AN EXCLUSIVE WEEKLY COLUMN BY ITEM MAGAZINE, OFFERING AN ARRAY OF NEWLY SELECTED UNDERGROUND & MAINSTREAM MUSIC, TO BRING MUSE TO YOUR MONDAYS!
BY CONTRIBUTOR TRE FLOREZ
Queen - Loren Gray
Up and coming pop star Loren Gray, has released her third and latest single, Queen, just before the new year. The YouTube star has been posting covers of existing songs, as well as some original work online for the past couple of years. In creating a fan base over this short time, the 16 year old dropped out of school to pursue a pop career, in hopes of becoming the next big thing. With the success of her two previous singles, My Story and Kick You Out, listeners should expect an EP in the first quarter of this new year.
Queen, is Gray letting her boyfriend know that she is done being a princess, and needs to be treated like a queen. Right off the bat, she tells him, she is good on her own and therefore, he’s not her protector. You can tell she wants better from him:
“Cross my heart and hope to die
And the chorus reiterates that sentiment with:
“You can call me a princess all you like
It’s nice to know the girls are seeing their worth, younger and younger!
Musically, Queen is pop gold. You’ve got some synthesizer, a bassy beat, and vocals that give just enough heady sounds. It manages to sound different, youthful even, yet it is a striving ideal for the pop genre, by default. I do wish the song gave Gray the opportunity to show off more of her vocal range, however her voice is fitting to the layout of the back track. Check out some of Loren’s other work, Kick You Out and My Story, below:
2. Juice - Lizzo
Lizzo, being a major player in the sub-genre of alternative hip-hop since 2012, recently released her newest single: Juice. The sound is extremely 80s, from the melody to the vocals, and of course, even the videos visual esthetic. The track is a standard electric guitar with a drummer, and contains a groovy bass line, with loud and sassy background singers. The lyrics are basically Lizzo hyping herself up and we're all about it.
For those that don’t know: “juice” is your swagger, confidence, and bare attitude, all of which attracts people to you. It may not be the Urban Dictionaries definition, but you get the point; Lizzo wants you to blame all the good, on her juice.
In the chorus, she sings:
“Ain't my fault that I’m out here gettin’ loose
And in verse two, she makes sure you know she’s the shit:
“No, I'm not a snack at all
Hands down, it’s one of the best songs to kick off 2019. It’s the confident anthem we need to get the year off to a good start, as well.
While Lizzo’s previous work is not so big in the mainstream world, she has worked with many talented artists including the iconic Prince. 2019 may be the year she breaks through the glass and gets to show the whole world exactly what she has in store. For now, in the context of words by Lizzo, “bye bitch”!
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE. His primary goal as a Fashion Creative, is to document fashion history in the streetwear and art sector.
From the lens of an abstract visual content producer, he holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University; where he wrote a weekly Opinion Column for The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University – And what an achievement that was, to be the first in his program to have graduated a full semester early – Bringing him to four design oriented degrees in a short five and a half years, nothing will stop him from bringing art of the few, to the eyes of many.
He has worked in the fashion industry for just over a decade, from commercial retail visual management to corporate level ghost writing and consulting. Now, in this exact moment, T.J.D. takes his life public with the independent urban California lifestyle based fashion movement, iTEM MAGAZINE: A Platform For Rising Artists.