AN EXCLUSIVE WEEKLY COLUMN BY ITEM MAGAZINE, OFFERING AN ARRAY OF NEWLY SELECTED UNDERGROUND & MAINSTREAM MUSIC, TO BRING MUSE TO YOUR MONDAYS!
1.My Bad - Khalid
As we get closer to the release of Khalid’s third studio album, “Free Spirit”, he has released a new single from the upcoming project. The track is titled, "My Bad", and it is a song about missing a few calls from a partner, as well as the feelings he has over the drama.
“My Bad”, is quite simple in format; a guitar medley and a bass drum beat meshed together with quiet and melatonin vocals. For now, the minimalist melodies are dominating the R&B world; or at least, seems to be a theme that is prominently growing in the subset of the genre, with rising artists like Alina Baraz and Cautious Clay.
The lyrics are also straightforward, enough to tell the story well. Listeners start to get the point of the narrative shortly after the first verse, when the chorus begins:
“Said, my bad
Being blown up (obviously on your phone) is not cute, especially when you are just minding your own business. Essentially, Khalid tells them to chill, because arguing is never worth it:
“Oh, we both care about it
The rest of Free Spirit will be released April 5th, just in time to potentially become the next late-summer-night-drives album, that we all deserve. The most recent collaboration between Khalid and electronic group Disclosure can be found during MUZEMONDAZE Week 46. It will be interesting to see if any other artists or big producers jump in on this new album, too.
2. So Am I - Ava Max
Ava Max, a 25-year-old up and coming pop artist coming out of Virgina, broke into the top 10 of the charts this week with her single, Sweet but Psycho. Shortly following, she released a new single and music video titled, “So Am I”. This track is upbeat, positive, and overall empowering. It has listeners fully appreciate being different from the rest of the flock. The music video is set in high school, because Max says that is where bullying starts to really make you feel that you need to conform and fit in.
For a song about not measuring up, it really fits the description of a pop hit, rather well! The melody is mostly comprised by a blend of electronic beats with a drum kit. Ava’s voice falls perfectly in the middle, both strong and soft at the same time. Lyrically, it is easy to understand and to sing or even move along to. It sends a positive message to people everywhere; a page right out of the female popstar handbook.
In the first verse, she lays out what high school was like every day:
“Can you hear the whispers all across the room?
And in the chorus, she lets the listener know that she — like everyone else — is also different. And that it is completely ok:
“Do you ever feel like a misfit?
Ava Max is currently working on finishing up her debut album and we are interested in hearing more from this rising artist. Check out her hit "Sweet but Psycho":
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE. His primary goal as a Fashion Creative, is to document fashion history in the streetwear and art sector.
From the lens of an abstract visual content producer, he holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University; where he wrote a weekly Opinion Column for The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University – And what an achievement that was, to be the first in his program to have graduated a full semester early – Bringing him to four design oriented degrees in a short five and a half years, nothing will stop him from bringing art of the few, to the eyes of many.
He has worked in the fashion industry for just over a decade, from commercial retail visual management to corporate level ghost writing and consulting. Now, in this exact moment, T.J.D. takes his life public with the independent urban California lifestyle based fashion movement, iTEM MAGAZINE: A Platform For Rising Artists.