A NEW EXCLUSIVE WEEKLY COLUMN BY ITEM MAGAZINE.
By Contributors Tre Florez and Sam Gagliardi
1. Camila Cabello feat Quavo - “OMG”
Still somewhat fresh from a split with supergroup Fifth Harmony, Camila Cabello’s hits back with her third dance single “OMG”. With some help from a third of Migos’ - Quavo - Cabello echos in a slight autotune (which doesn’t mean this woman can’t spit those pipes in real life) over a heavy-based club beat. The focal point in the sound fits well with that of most pop-turn-dance music today; so issa-poppin. Indeed, the two artist match up rather well on this track, which isn’t much of a surprise, because this style of beat seems to be Quavo’s strong suit. But either way, if y’all thought Quavo was part of a one hit wonder... thank you, try again.
Camilla compliments her suitor, “Oh my God, you look good today,” while hinting at going global, “Pull up straight from Tokyo.” While not the most lyrical masterpiece of the year, the mousy-rasp vocals Cabello offers is what sets her in a category of her own, yes, even apart from the similar sound and look of the now, rather iconic, Ariana Grande. We’re wondering if Cabello’s debut album, “The Hurting. The Healing. The Loving.”, set to drop this September, will carry the same upbeat club-mantra throughout the tracklist. Fingers crossed, right? But until then Cabello, keep filling those summer charts with new singles!
2. Dua Lipa - "New Rules"
Readers! Let us introduce you to your new guilty pleasure, Dua Lipa, who is setting a new standard by her new rules. She has a voice that's as smooth as whiskey, but carries the power of the likes of Sia or Marina and the Diamonds, which is rare to find in a world of overrated sensations. Dua Lipa is not one of them, clearly. But she is most definitely something very special in music, right now. New Rules, is a great breakup anthem that boasts the line: "And if you're under him, you ain't getting over him."
We couldn't agree more, honey. In this case, what makes her cool sound so relatable is also what makes the music just as versatile. We can envision her songs being danced to in the club (even alongside Cabello and Quavo), but also being enjoyed in the car with some friends. If you haven't heard her music yet, guarantee that you will. So just do it here, fam.
She's definitely on the rise with her self-titled freshman album and these are some tunes off of the same debut, ones that we think are also worthy of your time: Blow Your Mind (Mwah) and Lost In Your Light.
4. Fifth Harmony - “Angel”
The second single from Fifth Harmony’s self-titled album is titled “Angel,” and we are feeling everything about it. Produced by Skrillex and Poo Bear, the song itself carries the heart of skrillex throughout the back track sound. The post-breakup song’s first line says it all, “Who said I was an angel?” The girls sing about a relationship that did not last and they aren’t taking the blame for it. Taking the ‘your loss’ approach to the separation; letting the ex know that they are not to be forgotten. Indeed, Angel is already stuck in our heads, making us even more impatient to hear their third (now final) album released on August 25th.
The visuals for the song have a completely different vibe than we have come to see from the group, as shown in “Down.” The video itself, is a mix of high definition glamour shots and 90’s looking video shots to different objects; of course, with the girls being equally as fierce. Their attire has been becoming more revealing than ever before and their individual styles cater to their unique personas. Fifth Harmony isn’t playing games! The women look grown and sound grown, singing about subjects closer to their age group, without beating around the bush with catchy innuendos (i.e.: Work from Home).
4. Birthday Girl - "Welcome Home Frank Bastard"
Our rising artist pick-of-the-week goes to the trio band, Birthday Girl with Hide & Seek Records; made up by Twins, Martin & Fran Baxter and James Corden. They bring listeners from around the globe an aggressive sound from Stockholm, Sweden. And this one right here, Welcome home Frank Bastard is an anxiety ridden song about a lonely man who loses it and takes out his frustration on his cat, ultimately killing it. The overall tone of the song invokes isolation and complete rage; a feeling the band has admittedly shared with us. According to the band, Birthday Girls music - in general - resonates with, “People who enjoy their anxiety.”
When we asked the band if they thought the meaning behind the song has evolved since it's original creation, they said, “In a way it does change sometimes. Before starting Birthday Girl we lived in England, and left because it's a horrible place, so I sometimes see the song as us returning to England and being disgusted at how it's fallen apart.”
Some of our readers from home (in America) might relate with a similar frustration to how things seem to be crumbling around us here, as well.
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE. His primary goal as a Fashion Creative, is to document fashion history in the streetwear and art sector.
From the lens of an abstract visual content producer, he holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University; where he wrote a weekly Opinion Column for The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University – And what an achievement that was, to be the first in his program to have graduated a full semester early – Bringing him to four design oriented degrees in a short five and a half years, nothing will stop him from bringing art of the few, to the eyes of many.
He has worked in the fashion industry for just over a decade, from commercial retail visual management to corporate level ghost writing and consulting. Now, in this exact moment, T.J.D. takes his life public with the independent urban California lifestyle based fashion movement, iTEM MAGAZINE: A Platform For Rising Artists.