Swish, Swish visual comes Out Same Day as Taylor Swift is Set to release first Single off new album Reputation
The balls in who's court now?
Thursday August 24th, 2017 Katy Perry offers her fans another quirky and interesting visual into the depths of her soul, with the video release of “Swish Swish". It may not have been as politically charged as her Chained to the Rhythm video (which is up for the Best Pop VMA this weekend), nor was it as cooking as her Bon Appétit performance. But it was in fact, something.
Okay, Okay! I know what you're going to say, “This video plaining out just sucked.” And that might partly be do to how exactly cheesy it all was. But that's only if you weren't really paying attention to it in the first place. It might be unusual (not so much for Perry's wit), but I think that was clearly part of her message.
If you’re not even seeing the underlying theme happening here, that there is always a message found hidden within the depths of Kathrine Hudon (aka Katy Perry), then you really wouldn't appreciate her humor in the first place.
But Ironically so, the only person singing “my name keeps comin' outcho mouth…” is also the same individual who keeps talking (or having it mentioned to her on the spot and is forced to deflect comments in interviews) about a feud between her and said rival, Taylor Swift.
It was interesting to see the video release the very same day that Taylor Swift new single from her new album “Reputation”, is set to come out this evening. And it's release could definitely be seen as a subliminal shot of pettiness. But let us not forget that the music industry can be sticky and Swift's team could have just as well easily found out about the Swish Swish video release content and date, and then make moves to move up Swift single to make it look like she wasn't the bad guy (or girl in this case). That's really all speculation and I would hate to just go off onto a conspiracy theory with offer you nothing more than playing devils advocate.
There was even public backlash on Perry when the Swish Swish track was originally released this summer because people thought it was a direct shot (pun intended) at Swift in response to her Bad Blood. Either way, shade is shade. And Katy put the ball in Taylor’s hands as they say, by publicly trying to denounce the feud through the press shortly after releasing the Witness album. People claimed Perry was using the feud publicly to bring focus to her failing record, but in reality, it didn't fail. She had sold more physical copies of the album than any other female artist this year, until this last week actually.
Swift has remained quiet on the situation for quite sometime (even went off the radar for a bit in her personal life and on social media) and maybe she will continue to not pay it any mind in order to try to show that it doesn’t take up her time. But time tells. And so will Swifts new tracks, especially if one is actually called "Timeless" as rumored. If Swift fires back with with her new single today or on her new album, then the ball returns to Katy's court.
But in all honesty, I think its time to call this one a tie and move the hell on! What's worse, other than the feud otherwise now being irrelevant, is that it's starting to look staged on both camps.
Enough with the shade from fans between these two very, completely different musicians that produce very different flavors. The feud has been dead – and I mean like dead, dead. It feels like a decade ago in the eyes of almost everyone on Twitter, except the few fans and a big part of the media that still republishes the garbage gossip for clicks. Who knows really for sure; the two could be the worlds biggest masterminds of playing the media. I mean come on, Trump's still getting away with it! Now that’s a real issue to argue over. Honestly, nobody cares about this very much that I can’t even believe I’ve giving this much weight in the article. So I'm done.
My apologies for my digression. I shall continue.
Swish, Swish is in no way a visual masterpiece, but it deserves some credit worth noting in the storyline. Their is a polar disconnection from the lyrics in this song that clash with that of the video. A very dualistic nature indeed, between the character singing the song and the one acting it out in the visual!
In the video, Perry depicts herself and all her cameo team as underdogs who come out and flourish in the end, because each weakness they posses ends up being their hidden talent.
The video starts out with Perry sitting on a pyramid mound of basketballs, as if she had conquered only to fall flat when the balls disappear. On the surface of the videos storyline, the first thirteen seconds could argue that she made it to the top but lost her footing in the process by trying to be something other than what she actually is (Katy Perry vs Kathrine Hudson).
It then moves into a comedic sports broadcast to introduce each player on Perry’s Tiger team, that the crowd seems to discredit because of their hindering faults. They then show the other team, the Wolves with a sheep over its body (maybe a reference from Perry’s alleged Twitter response to Swift back in September 2014 which said, “Watch out for the Regina George in sheep's clothing…”). I know I already said enough of that, but that was the first thing to cross my mind when I saw that visual, as I'm sure it was intended. Plus, in the lyrics Perry starts off with, "A tiger, don’t lose no sleep. Don't need opinions from a shellfish or a sheep…”
When the two teams starts to play each other, they tussle in the air over the ball and Perry lands with her feet on the ground feeling confident, only to have it ripped from her hands and allowing the other team to score. The ball seems to be one thing they keep fighting over, where it even knocks Perry in the face and making her fail when she goes to shoot. That's when the space meme's come into play, probably because she knows by this point people aren't taking any of it very serious. Plus she's hosting the VMA's this Sunday, August 27th as a space women. ET vibes? Maybe.
Once the team is starting to feel beaten down, Perry and the team tries to get back up only to be beaten out by the other team, because they took advantage of what the Tigers presented on the surface as their weakness. Even Katy takes another ball to the face and then breaks a nail, which could be a subtle reference to the beauty and grace that is lost because of a never-ending cat fight. Go figure!
Perry in dragged off the court completely out of it and Nicki Minaj part comes right at half time, singing about how beef with other artist gets her more checks. As Perry observes, Minaj ends her part throwing the ball to Perry saying, “Get it together Perry!”
The Tiger’s revive themselves with strength as you see one of the coaches squeeze spinach into the air to land directly into one of the players mouths, where he begins to dance again out of being replenished. Another weak player regins his confidence by lifting up a dumbbell in celebration. Each begins to use – what the Wolves team declared was the Tigers weaknesses – as their own strengths to regain the game. Could Perry be saying she's regaining her own mental health by making it light hearted? She sings, “They don’t know what is what…” Perry even comes back stronger with multiple slam dunks, enough to break the glass (even though it wasn’t really her taking the shots, but somebody entirely different as it shows in the video).
Either way, it shows her winning the match and the shiny trophy. And I think Perry has one message for Swift if she plans to bite back: “Don't you come for me. No, not today.”
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE. His primary goal as a Fashion Creative, is to document fashion history in the streetwear and art sector.
From the lens of an abstract visual content producer, he holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University; where he wrote a weekly Opinion Column for The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University – And what an achievement that was, to be the first in his program to have graduated a full semester early – Bringing him to four design oriented degrees in a short five and a half years, nothing will stop him from bringing art of the few, to the eyes of many.
He has worked in the fashion industry for just over a decade, from commercial retail visual management to corporate level ghost writing and consulting. Now, in this exact moment, T.J.D. takes his life public with the independent urban California lifestyle based fashion movement, iTEM MAGAZINE: A Platform For Rising Artists.