Printing a new coat of arms, in this Faux Reality.
You may have caught a drift from the Ukrainian designer, Svetlana Bevza’s first NYFW debut, back in 2017; who showcased velcro-fastened bulletproof vests in army green and solid black. The collection “realatics”, was a statement of political declaration for the designer, in response to the war ridden state of her native country.
During this time, her brand looked to be seeking a form of refuge, away from the chaos of her homestead battlefield environment. There was a sense of subtle protection BEVZA would come to find in the big city, with the designers newest efforts.
Fast forward to the Fall/Winter 2018 collection, titled “Faux Reality”, and you will find that the word protection, brought about an entirely new meaning for the designer. Alongside the simplistic long ponytails, adorned with hand tied drooping bows, BEVZA launched the “trompe l'oeil puffers”, which emulated the look of fur and the feel of feather-down coats.
The designs - while printed onto the fabric - captured the essence of what could potentially come with the idea of a faux reality; take the 3D animal printing and realism scalability of the very patterns.
The textures were beautiful in shape and tone, and the structural integrity of the long coats were very strong; both in their ability to please the eye and the heart. The puffers were layered with alternative down and there was something pretty luxurious about the way they moved.
Other elements that were added into the batch were, a white long sleeve knit and seas-foam colored satin dress, paired with traditional pointed shoes from Eastern Europe. The white satin sheen textile, also helped tie in the rest of the monochromatic collection.
But what would the collection have been without the new non-fur coats? Surely, dabbling in ‘the safe zone’. And maybe that was partly the goal. As with a new market, comes a new clientele; with a new city, comes new territory. But with that, also comes many new risks; risks designers will have to take if they want to thrive in urban places like the concrete jungle.
In searching for protection, it doesn’t necessarily insinuate that you have to play it so safe. After all, it is NYC; where your reality can shift in as little as an instance.
All Images captured by the Editor, for iTEM Magazine
Tyler J. Drinnen, is the Founder and Editor in Chief of iTEM MAGAZINE. His primary goal as a Fashion Creative, is to document fashion history in the streetwear and art sector.
From the lens of an abstract visual content producer, he holds a Bachelor of Arts in Communication and Media Studies from Sonoma State University; where he wrote a weekly Opinion Column for The Star, dabbled with his own radio podcast format, titled Saturday Nite Scandal, and helped to create one of the first Professional Student Lead PR Firms in the USA.
From there on, he continued his work by interning with Sonoma Discoveries Magazine and then shortly after wrote and interned for Fashion School Daily, where he solidified his love for feature writing and working with emerging talents from around the world.
In December of 2016, he received an Honorary Master of Arts in Fashion Journalism from the Academy of Art University – And what an achievement that was, to be the first in his program to have graduated a full semester early – Bringing him to four design oriented degrees in a short five and a half years, nothing will stop him from bringing art of the few, to the eyes of many.
He has worked in the fashion industry for just over a decade, from commercial retail visual management to corporate level ghost writing and consulting. Now, in this exact moment, T.J.D. takes his life public with the independent urban California lifestyle based fashion movement, iTEM MAGAZINE: A Platform For Rising Artists.