MISSION STATEMENT
​​​​OFF OF THE COASTAL WATERS OF THE PACIFIC OCEAN
LIES A MECCA OF UNTAPPED CREATIVITY
JUST WAITING FOR THE CHANCE TO FULLY BLOSSOM.


BURSTING FROM OUR URBAN CITY STREETS OF CALIFORNIA
RESTS THE HEARTS OF RISING VOICES,
AND EMERGING TALENTS
WITH SO MUCH HIDDEN POTENTIAL.
 
IN THIS EXACT MOMENT
IS A PLATFORM WHICH HIGHLIGHTS 
THE CALIFORNIA CULTURAL EXPERIENCE 
BY VISUALLY AND METAPHORICALLY
 SHOWCASING IT TO ALL PEOPLE
​ WILLING AND WANTING TO LISTEN.
 
AMONG ARTIST AND NON-ARTISTS ALIKE,
ITEM IS BUILDING A COMMUNITY
THAT FOSTERS INDIVIDUAL VOICES
AS MUCH AS IT STRIVES FOR COMMUNITY COLLABORATION.


THROUGH PHYSICAL AND PERFORMANCE ART
OUR MISSION AT ITEM
IS TO CONNECT PEOPLE THROUGH OUR ART MOVEMENT.
 ITEM IS WHERE PEOPLE COME TOGETHER OUT OF INTEREST,
OPEN-MINDEDNESS AND CURIOSITY.
AS WE WELCOME ALL TO EXPERIENCE THE ITEM PERSPECTIVE.
 
HERE, OUR VISUAL CONTENT
PLAYS ON THE EDGE OF REALITY AND FANTASY,
BY EMPHASIZING ON UNDERGROUND FASHION,
ART, MUSIC, AND SUB-CULTURAL PHENOMENA.


ITEM’S MULTIFACETED PRINT AND DIGITAL ASPECTS
COMBINE TOGETHER THROUGH TIMELESS ARTICLES AND EDITORIALS
THAT ARE SOCIALLY, POLITICALLY, CULTURALLY
AND HISTORICALLY STIMULATING FOR THE MILLENNIAL MINDSET.​